Your Instagram Feed Will No Longer Be Chronological


photo via @littledrill

Studies show that the average Instagram user misses 70% of whats in their feed.

Today Instagram announced it will be changing the order of posts in its feed. Your feed will no longer be in strict reverse chronological order, rather posts will be ordered “based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

Instagram says that initially, “all the posts will still be there, just in a different order.” However, eventually posts less pertinent to a user will be filtered out entirely.

For the user this change means that you should ideally see the posts most intriguing to you they are hours old. This is very similar to how Facebook’s feed works, and how the recent change to Twitters feed reacts.


This change was to be expected after Instagram was acquired by Facebook in 2012.

With a relevancy-optimized feed, Instagram will lose some momentum as a real-time content feed because users will not always see the most recent posts at the top of their feed. Users and brands will also have to worry about providing high quality posts in order to be chosen by the algorithm or their posts could be de-prioritized.

Users will see the biggest benefits from the relevancy-optimized feed. It will make sure users don’t miss great content eve if you don’t spend 15 minutes scrolling through your entire feed. It will also allow users to feel more comfortable following more accounts, they will no longer have to worry about drowning out the posts of their favorite accounts by following too many users.

A shift towards filtered feeds tend to boost engagement on quality content, as they are prioritized in followers feeds. Getting your content seen will become more and more of a competition as social media platforms switch to  relevancy-optimized feeds.

Let us know how this change is effecting your account in the comments below!


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